Med City Beat unveils new brand
Four years ago, when I started this site, Med City Beat was a one-man news blog with a Facebook page. I had a cheap laptop, a few hundred followers, and a thirst for finding a 21st century model for delivering the news.
Med City Beat has come a long ways since then. In just this past year, we published the works of more than a half dozen local journalists, collaborated with students from area high schools and universities, hosted election forums, and covered scores of events of interest to our readers.
This is a project that started off without a clear focus, but over time has found its purpose — and that’s to promote the belief that there is nothing more powerful than being connected to your community.
We are here to serve as a watchdog on government, to shine a light on Rochester’s small businesses, and to tell the stories of people who do not seek recognition but deserve it nonetheless.
So, to reflect this evolution, as well as our enduring commitment to upholding the highest standards in fairness, transparency and civic responsibility, we are proud to unveil a new brand — developed in partnership with White Space, a Rochester-based branding firm.
More than a new logo, our re-branding is meant to symbolize a new chapter for Med City Beat. In the coming months, we will be working with White Space along with a collective of thinkers and creatives on a host of new projects. With each new endeavor, we hope to leave you with a better understanding of our community and the people who call it home.
We appreciate the trust you — the reader — have put in us as we continue to test new methods of storytelling, expand our news delivery, and refine our business model. This is a project that started off with a community crowdfunding campaign — a point that is not lost on me. If you have any suggestions on how we can improve our reporting or our social impact, please send me a note directly. I would love to hear from you.
Thank you, Rochester, for all your support along the way. #Onward
Sean Baker, founder of Med City Beat