Rochester's GoRout wins NFL-sponsored technology competition
The Rochester-based startup GoRout won big this Super Bowl weekend.
GoRout was one three businesses selected by the NFL as winners of the league's second annual "1st and Future" event at the Texas Medical Center Innovation Institute in Houston. Each company walked away with $50,000, two tickets to Sunday's game, and the opportunity to further develop their product in the medical center's business accelerator.
"I can't tell you how important of a milestone this is for our organization of being a young startup," Mike Rolih, CEO of GoRout, told the Associated Press. "You're always looking for traction, you're always looking for the opportunity to take another step forward."
GoRout, which launched less than three years ago in the Mayo Clinic Business Accelerator, won the "Communicating with the Athlete" category. The company develops wearable technology so coaches can send play diagrams directly to players on the field. It recently unveiled its latest product, Vue-Up, that allows coaches to communicate with players through a display screen in their helmets.
The three winning companies were selected out of more than 200 entries, according to the NFL.
Cover graphic courtesy GoRout