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'Fifty Shades' to open in Rochester on Friday

'Fifty Shades' to open in Rochester on Friday

(THE MED CITY BEAT) - The controversial film Fifty Shades of Grey will open in all three Rochester movie theaters on Friday.

The film is based on the best-selling trilogy about an emotionally-damaged, but wealthy playboy who seduces a relatively innocent college student. The book series has sold more than 100 million copies worldwide. 

By some reports, the film shows about 20 full minutes of sex. Many of the scenes focus on the couple's use of BDSM, a condensed abbreviation for bondage and discipline, dominance and submission, and sadism and masochism.

A number of religious groups and domestic violence organizations have protested against the film's release. Minneapolis-based Target also took some heat after placing Fifty Shades-themed sex toys next to children's toothbrushes at one of its locations.

It's not the first book or film to take on the topic of submissive sex, but it's expected to be the biggest and most influential. The film's trailer has already been viewed 250 million times.

 "When the movie comes out, the Fifty Shades version of hot, kinky sex will become explicit and precise, no longer dependent upon the imaginations of readers," says writer Emma Green of the Atlantic. "If anything has the power to shape sexual norms, this does."

Reviewers have been mostly critical of the movie so far, arguing it lacks any meaningful plot.

 “Fifty Shades of Grey” might not be a good movie — O.K., it’s a terrible movie — but it might nonetheless be a movie that feels good to see, whether you squirm or giggle or roll your eyes or just sit still and take your punishment," notes A.O. Scott of the New York Times.

Click here for a list of local showtimes.

Will you see Fifty Shades of Grey?

Comment on Disqus (below), Facebook or Twitter.

Well, it’s not a kids movie. Funny thing is, the vast majority of viewers will be women.
— Craig
Some of my female friends have talked about going. I don’t care one way or the other.
— Daryl
Yuck! absolutely not i read the first book partway and wish i hadn’t.
— Beth
It’s only for women with a mediocre sex life....not interested in sitting in a theater with a bunch of hot and bothered women....also no need for a $9 nap.
— Elise
Yes! And I actually read all of the books! Annoying writing, but good story.
— Brittney
No, abuse is not entertaining or sexy.
— Ariel
A coworker and i are all 4 books...hope the movie is better!!!
— Christy

All appropriate opinions will be published to this article.

(Cover photo: Universal Pictures)

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